Frequently Asked Questions
WHAT ARE THE BENEFITS OF USING ADWORDS?
- Adwords allows you to target your ads specifically to people who are looking for the products or services you offer.
- Advanced setting options allow you to block delivery of your ads to untargeted users who aren't likely to purchase from you.
- Adwords helps you achieve the maximum return on your advertising investment.
- Each month, roughly 80% of Internet users worldwide view Google AdWords ads. Using AdWords effectively can allow you to tap in to this vast audience of potential customers.
- Google caters for every size business, so whether you have an extravagant budget or are just testing the online advertising medium, you can rely on us to bring the results you are looking for.
- Adwords offers supreme flexibility and control. We are able to edit ad copy, keyword lists and account settings; giving the freedom to fully customise online ads to work for your business.
HOW MUCH WILL USING ADWORDS COST ME?
Please visit our Packages page for more information.
N.B. PLEASE REMEMBER that the fees charged by Google for advertising are separate and in no way connected to the fees charge by Web Search Solutions.
WHERE WILL MY AD APPEAR?
Google places ads automatically on relevant sites in the growing Google Network. The potential position of your adverts is subject to change. As a result, there is no set position that your ad will be shown in but we will guarantee a first page position.
WHAT IS A CLICK?
A Click is determined when a user sees your ad and subsequently clicks on it (leading them to your website).
WHAT IS A SEARCH IMPRESSSION?
An impression correlates to the number of times any given keyword is searched for. If 100 people type in the phrase Adwords Management and that particular phrase happens to be in your keyword/phrase list, your add will generate 100 impressions .
WHAT DOES PAY PER CLICK MEAN?
The pricing structure used to determine the charge that an advertiser will pay each time a click is recorded on their ads. These amounts are set by the by ourselves, and monitored daily by our technical team.